When people think about direct mail, they may conjure up images of the flyers and postcards often received in their mailboxes from local businesses. However, direct mail can be anything that can be sent through the mail system and can still be highly effective in this modern age.
Products necessary for direct mail marketing can include envelopes, postcards, flyers, letters, self-mailers, posters, and business reply cards. Printing companies can provide all of these items and can even create mailing lists for their clients, allowing them to mail the items out directly.
Direct mail is effective because campaigns can be targeted towards a specific audience. This saves time and money as fewer flyers or postcards will need to be printed and those who receive them will be more likely to take notice of them. These types of campaigns can also have a faster response time than other examples of marketing strategies and are easier to track. A postcard, for example, could actually be used in the same way as a coupon when a customer brings it back to the business, perhaps offering a free sample or a discount on products or services.
While direct mail is one of the most successful types of marketing campaigns, each product should be mailed to the same person at least three times to be truly effective. Most direct mail products, such as flyers, are more cost-effective when ordered in bulk. Whatever product a company chooses to go with for its direct marketing campaign, it can be sure that the campaign will be effective as long as it is professionally created.