From groceries to housewares to automobiles, shoppers are always keen to save money wherever they can. As a result, television and websites suggest that a large number of people have begun collecting coupons in order to pay a little less at the store. The term "extreme couponing", popularized by the TLC reality television show of the same name, has also cropped up.
Some of those who consider themselves to be extreme couponers have made this their full-time job and can save hundreds of dollars at a time. While coupons are good for the public, they also have obvious benefits for the companies who offer the discounts on their services. Coupons can attract more customers to their products, who may then spend more money on other products in a store once they see what is there.
Any business that wants to distribute coupons will usually use a professional printing company that offers coupon printing services. There are many choices when an organization decides to distribute coupons, such as whether they should be perforated on a sheet of paper, whether they should be separated, and whether they should be printed in color or black and white. A professional company can help a business make the appropriate choice confidently. Coupons printed on a flyer, or contained in a brochure or booklet, are other options to consider.
Coupons are a great way to get people into a store and to sample the products on offer. Usually, people will gladly try out a new brand if they find they can get a large discount or even a free introduction to the product.