Flyer advertising throughout the ages
Flyer printing is one advertising method still used by businesses of all sizes daily, mainly because it is relatively inexpensive and effective. Marketing campaigns using flyers, especially when distributed through direct mail or handed out in the right locality, are still an effective campaign.
A popular form of marketing or advertising since the 16th century, flyers were originally simple plain text without graphics, and announced some event or a new government regulation that the population needed to be aware of. These were before the days of daily newspapers and people often received their news by reading flyers on a wall in their city or town. As time went on and printing processes improved, posters became a more popular way of announcing events; they were more dramatic and used color to attract attention. Posters were even recognized as an art form, especially when produced by world famous artists such as Toulouse Lautrec, and at that time became expensive to produce. Flyers on the other hand were usually printed cheaply on 8.5 x 11 paper using a limited range of colors.
Flyers have many uses these days; they announce upcoming events, inform people of political rallies and are used by business to advertise new products or upcoming sales. As opposed to posters, flyers often use both sides of the paper to get their information across. While direct mail is effective it has been suggested that a flyer should be received at least three separate times to maximise its conversion rate. Thankfully, printing companies give companies the option of buying flyers in bulk, which will save a company money in the long run.