There might come a time when a company that has depended on flyer or postcard printing to advertise itself feels it wants to go one step further. In many cases, the next step is to unveil a brochure. Printing companies can often provide brochures for little more than the cost of flyers.
Once decided on a brochure, it is important that the company sending it out has a reason in mind. This might be to introduce a new product or to shed light on the background or history of the company. The first step in design is deciding towards whom the brochure will be aimed, and why they might want to read it. Any text in the brochure should be easy to read and contain the information a potential customer might need.
Professional brochure printers will help their clients make the right decisions about their brochure printing needs. This includes the choice of fonts (it is important to limit the number of different ones), the type of paper (such as matte or shiny), and the illustrations or photographs.
Most people who receive a brochure want it to be simple and quick to read, rather than having to skim over it several times in order to figure out what it is saying. If they do not get the gist of it right away, they are unlikely to persevere with it for long enough for it to make any impact. As a quick, notable incentive, many companies include a coupon in their brochures to encourage people to either visit their stores or buy one of their products.