The Versatility of Labels
There are many reasons that businesses need labels. An office may need mailing labels and name tags to be worn at conventions or for customer facing members of staff. Files need labeling, as does computer equipment for safety checks or security purposes. Manufacturers use labels for boxes, jars or bottles, and may want innovative designs to attach money-off coupons to those packages. Across a wide variety of industries, there is a high demand for labels that may come as a surprise to those not in the print industry.
When choosing labels, there are so many choices in the labels themselves and how they are printed. Usually created on a flexible relief plate, this allows printing on almost any label surface. There are several label printing processes such as flexographic, gravure, lithographic or hot foil. The types of presses employed in the manufacture of label include a stack press that can print on both sides of the labels; a common impression press which prints on one side; and an in-line press, which also prints on one side. The most common way of printing labels is to create a sticky layer and attach that to a laminated liner containing silicone.
It is easy to take labels for granted and not think about the processes that go into making them. Nowadays consumers may even produce them on their own printer at home - this may be fine for casual use, but not for a small business, not least a large-scale manufacturing company. A professional printing company uses professional equipment to ensure those labels look professional and stay wherever they are supposed to.