Posters have been used for marketing purposes since the first printing press was invented. Originally, they consisted solely of text and were used to inform the public of news, upcoming events, elections, and announcements in the days before newspapers were published. These days, many printing companies concentrate exclusively on poster printing.
Since the beginning, it has been important for posters to catch the eye of those they are meant to educate. With that in mind, there are several elements that help to make an effective poster. Of course, the most important element is the main visual. Designers must take into account the type of audience the poster is supposed to target, the purpose of the poster, and whether or not to use a photograph, an illustration, or both. The next element that must be considered is the typography that will be used. The text should be easy to read and help draw the eye to the poster.
In order for a poster to be successful, it must be readable, should be attractive to the eye, and should make creative use of any white space. The dominant element in a poster should be what it is marketing or advertising, so there is no confusion from the viewer. Emphasis can be made through the use of color and the size of print. It is also important that the poster is viewable from a distance so that it will draw people to it. Professional poster printing companies can advise clients on every aspect of design.