Posted on 09/03/2015
September heralds the arrival of fall, and that means that influenza season is just around the corner. Fortunately, the flu shot can help to keep people healthy, but for that to happen, it’s vital to get the word out to as many people as possible. This is one area in which the services of a printing company can make a huge difference.
When setting up a promotional campaign to help encourage the public to get immunized, it’s important to use a variety of methods. This way, there will be a better chance of reaching everyone, no matter what their age. Combining “real world” methods, such as distributing pamphlets and putting up posters, with online methods such as social media can be especially effective.
Posted on 08/25/2015
September is nearly here, and that means that it’s time for kids from all across the country to head back to their studies. For the youngest, this will mean their first day of kindergarten, which can sometimes feel overwhelming and a little bit scary. A teacher can do a lot to make the process easier for them, and a printing company can help.
Posted on 08/17/2015
For a lot of young people, getting their driver’s license is a rite of passage that does more than just allow them to operate a car; it gives them easier access to the adult world.
Once in possession of that valuable license, new doors suddenly open to people previously reliant on their legs, public transport, or parents. Many new drivers choose to make use of driver education classes that are offered through their school or some other driver training program, as this helps them get off to a good start and can reduce the cost of vehicle insurance. A poster printing firm can help to make these courses as effective as possible.
Posted on 08/12/2015
It’s summertime again, and that means hot days when many people look for a way to cool themselves down. One way to beat the heat that’s always popular is to take to the water, be it in a pool, lake, river, or ocean beach. All of these options can be a lot of fun, and a printing company can help to ensure that safety is never compromised.
Posted on 08/05/2015
Summer is here yet again, and along with that comes the gentle breezes and warm sunshine that provide an ideal atmosphere for a picnic, funfair, concert, or other outdoor function. These can all provide people with a chance to get out and have a great time in the fresh air, and a printing company can help to make any outdoor event even more special.
Posted by Ed Denninger on 07/27/2015
When someone owns a house, having regular upkeep and maintenance carried out is part of their yearly routine, but when it comes to having a bigger complicated job done, they will often choose to hire someone else to do it for them. They may contact a number of contractors to obtain quotes for the work, and a printing company can make a big difference when it comes to helping a particular one stand out from the crowd.
Posted on 07/24/2015
One way that a visit to a hospital can be made more comfortable is by providing a distraction. A stationery printing firm can create coloring sheets, picture booklets, and other items that can be provided to families that visit the facilities. Older children and teens may appreciate materials that better explain why they need medical care, the procedures that they might have, and why they need them. This can help to alleviate fear of the unknown.
Posted on 07/17/2015
It’s easy to underestimate the responsibilities involved in professional printing, but those involved in the industry should always be aware that mistakes are not an option. A high-profile example of the importance of accuracy occurred in the UK recently, when thousands of copies of the newly released Harper Lee book, ‘Go Set a Watchman’, ended up with text missing on some pages due to a printing error.
Posted on 07/08/2015
Americans will be familiar with the common paper sizes of ‘letter’, ‘ledger’, and ‘tabloid’, but did you know that these are rarely used outside of this continent? Instead, the rest of the world uses the ISO 216 standard.
Most paper within this standard comes from the A Series, which includes 11 different sizes. The biggest of these is A0, which measures 1,189mm long and 841mm wide. A1 is half this size, and A2 is in turn half the size of A1. In each case, the width of the paper becomes the length of the one smaller than it. This series extends right down to A10, which is about the size of a postage stamp at 26mm x 37mm. The most regularly used size is A4, which is similar to ‘letter’ paper over here.
Posted on 06/30/2015
Many people have an interest in gardening, but not always the knowledge they need to get the most from their patch of green. When they visit a nursery, they often have a lot of questions to ask about which plants would be the best choice for them, and after they have made their selections and left for home, they may want to know even more. Brochure printers can produce pamphlets that customers can take with them so that they will know exactly how to care for their purchase.
Posted on 06/23/2015
Summer is here and, for many Americans, it means it’s time to take a break from everyday life and enjoy a family vacation. However, for business owners it’s a season that presents a lot of commercial opportunity and, in order to draw in tourist traffic, the services of a printing company become vital.
Posted on 06/16/2015
Autism Spectrum Disorders ( ASDs ) are a set of developmental disabilities that, according to the US Center for Disease Control, affect as many as 1 in 68 children across the country. People living with this condition can range from low to high functioning, and there are a variety of therapies that can make a big difference in their lives. Fortunately, materials produced by printing companies can play a large role in this.
Posted on 06/09/2015
With the advent of the internet and easy-to-use software, more and more bands and solo artists are choosing to create, produce and release CDs and other recordings of their music. They can distribute them on their own without having to use a middleman, meaning that more of the money they make stays in their own pocket. One part of this is creating the album art and then having it printed on to the CD cover. A printing company will be able to do this at a price that won’t dig too deeply into the artist’s wallet.
How posters can help keep the workplace safePosted on 05/28/2015
Under Occupational Safety and Health Administration (OSHA) regulations, employers have a responsibility to ensure that their employees have as safe a working environment as possible, and part of this is providing training and making sure the staff are aware of potential hazards.
One way to do this that can be especially effective is to use posters and other materials produced by a printing company, thus helping to warn workers about the possible dangers in their workplace and how they can protect themselves. This can be a very important part of the firm’s overall safety plan.
Posted on 05/20/2015
The Atlantic hurricane season officially began on May 15, and that means it’s time for people living in areas that could potentially be affected to prepare themselves in case of a warning.
Though this may be the season when storms can occur, hazardous weather can pose a threat at any time of year across the U.S., so it’s important to get the word out to the public about how they can stay safe. A poster printing company can be a vital resource in helping to make this happen.
Posted on 05/07/2015
A big part of a company’s marketing strategy is to develop an overall brand, and creating a logo can play a large role in this. A well-chosen and creatively designed graphic and font style can say a lot about a particular firm and its products, and it can be used on everything from product labels to digital business cards. As in all aspects of logo design, choosing an appropriate typeface can determine whether it is a success.
Posted on 04/30/2015
With business professionals’ time at a premium in 2015, networking events today are all about speed and excellent first impressions. What remains constant, however, is the importance of business cards, which are satisfying to hold, swift to exchange, and easy to keep hold of to build up a network of trusted business partners.
Posted on 04/22/2015
Direct mail advertising continues to be a very effective promotional tool in the United States, and postcard printing firms can offer some very helpful advice when it comes to creating products that will get results.
Posted on 04/16/2015
The FDA has recently unveiled the latest version of its draft guidance aimed at pharmaceutical companies using printed materials to disclose information about their medications to the public.
This is a significant revision over the guidance released in the January of 2014, and printing companies may find themselves called upon to help create and produce the recommended style of informational leaflets.
Housing boomers: why the print industry should take note of trendsPosted on 04/10/2015
As America’s population ages, more and more of the “boomer generation” are nearing retirement, and for many of them, this can mean a change in what they are looking for when it comes to housing. According to the US News and World Report, this trend is becoming more prevalent among people in this age range.
Posted on 03/31/2015
The career landscape is rapidly changing, and many institutions of higher learning are adapting to the new dynamic. Due to an increase in industry demand, more and more universities are adding more analytics and technology related studies to their graduate programs.
Educational institutions can use the services of a printing company to let prospective students know what they have to offer. Once they have completed their studies and are ready to seek employment, they can provide résumés in both printed and electronic formats, as well as items such as digital business cards to be handed out to prospective employers, and which can also be used as a networking tool.
Posted on 03/26/2015
For many people, a career fair is an ideal way to make face-to-face contact with a large number of potential employers all at the same time. They can also get to network with others in their chosen field, but in order to make the most of the opportunity, it’s important that they take certain steps. This is where printing plays a primary role.
It’s important to have résumés and business cards on hand to give out while circulating through the fair. A business card printing firm or professional printing company will be able to provide these, as well as advice on the best types to use.
Posted on 03/20/2015
Those interested in a career in medicine would be well advised to give John’s Hopkins University a second look, according to the US News and World Report. The high praise gives the University plenty to highlight in future brochure and catalog printing.
Posted on 03/11/2015
The cold weather and heavy snowfalls that have recently blanketed the northeastern portions of the country may be an unpleasant fact of life to many, but for those who help people book vacations to a warmer climate, they are a welcome sight. For them, business is booming.
Posted on 02/26/2015
The busiest time for travel will be the week around March 15, and most plan on spending less than $1,000 each, with many hoping to share a room with as many people as possible to save on costs.
This large influx of tourists to an area can be good news for local businesses. Brochure printers can create promotional pamphlets enticing students to visit an area, while poster printing firms can help to create signage and other items that encourage them to patronize hotels, restaurants, tour operators, and other establishments once they arrive at their selected destination.
Posted on 02/19/2015
The number one slot is taken by dentists, with nurse practitioners, software developers, and doctors close behind. Dental hygienists, physical therapists, computer systems analysts, information security analysts, registered nurses, and physicians’ assistants complete the list. These fields showed great potential for growth and future job prospects.
Those interested in finding work in one of these areas will need to have the right sort of educational background and experience. Companies interested in making sure that there are plenty of future potential employees in these fields can use the services of brochure printers and other print companies to create materials that let current high school and university students know what they are looking for.
Posted on 02/12/2015
February is Heart Month in the United States, and the Center for Disease Control (CDC) has reminded everyone about its Million Hearts program, and encouraged people to take part.
The program, which is designed to encourage simple and healthy lifestyle changes, is seeking to curb the number of heart attacks and strokes by one million per year by 2017. In order to help make this possible, they are asking people to visit the website and take the Million Hearts pledge.
Posted on 02/05/2015
Earning a high spot on the list can result in more people choosing a particular hotel when they make their travel plans. A printing company can prepare packages of promotional materials, such as full color brochures that let potential guests know that the hotel has been honored. The designation as a top 10 hotel can also be included on digital business cards and other promotional tools.
A stationery printing company can be counted on to help add all the little extra touches that make a particular establishment stand out above the rest. For example, it can print high quality hotel guest stationery on bond paper. It’s a small thing, but an example of how minor touches can mean a lot when it comes to providing the kind of customer satisfaction that earns a hotel a high rank on prestigious lists.
Posted on 01/30/2015
For American companies, the benefits of having their factories located domestically are obvious. They can keep a better eye on quality control, there is less chance of their designs being copied, and they are at a minimal risk of issues within their supply chain. Wages in nations like China are also starting to rise, making manufacturing products overseas less cost effective.
Posted on 01/23/2015
Studies indicate that up to 86% percent of Americans snack, which is a rise of 47% over 2010, and frequent small snacks throughout the day are being substituted for the more traditional three main meals. However, the research also shows that snacking choices are becoming healthier, with junk food being shunned in favor of fruit and grain options.
This presents a new world for marketers, who can choose to reflect this information in their promotional efforts. For example, restaurants can have printing companies produce special table display cards that let their customers know about their healthier, smaller portion sizes, which will fit in well with the developing trends in eating.
Posted on 01/16/2015
For example, brochure printers can help to design and create informational pamphlets that explain this information using everyday language. They can even be provided to potential customers before they make their purchase, giving them more choice as to whether or not they want to use a form of technology that can share their information.
Could U.S. Olympic Games bid see print surge?Posted on 01/08/2015
The spectators who come out to watch their favorite athletes take part will also provide a customer base for many different types of printed materials. Poster printing companies can create posters and other items, and people will likely also wish to purchase the likes of souvenir T-shirts, postcards, and pre-printed photos for the athletes to autograph.
Posted on 12/23/2014
A printing company can also produce other items for those firms that will be assisting travelers in arranging a visit to Cuba. They can print items like travel catalogs, tour guides and pamphlets, printed T-shirts, travel bags, and even custom printed lanyards for the tourists to wear.
Posted on 12/18/2014
According to the latest statistics, retail sales are on the rise, representing good news both for retailers themselves and the firms that provide them with materials and other forms of support.
The Action Economics results from November show that sales rose by 0.7%, mostly due to the gains in the number of purchases of such items as building supplies, clothing, and vehicles. This is the biggest increase since March, and it is expected that people will continue to buy in greater numbers with the arrival of the holidays.
Posted on 12/11/2014
There are many others ways that printing companies can lend a hand, such as producing event decorations like banners and signage, as well as announcements, invitations, pledge sheets, and even T-shirts and race bibs for events like fun runs or walkathons.
Posted on 12/05/2014
In the 2014 sustainability report released by the American Forest and Paper Association, it was noted that 63% of the paper in the U.S. is recovered and remade into new papers, or other products that contain high levels of post-consumer product recycled waste. This translates into an additional 230,000 tons of boxboard, cardboard, and other papers being diverted from landfills, and fewer trees needing to be harvested.
Posted on 11/26/2014
Though advertising is increasingly being carried out via digital media, the notion that printed advertising is disappearing as a result couldn’t be more wrong. In today’s multimedia world, it’s vital that advertisers build an overall ‘brand experience’, and traditional promotional methods have a great role to play here, as part of an overall media campaign that combines digital, television and radio, and printed materials produced by a professional print company.
Posted on 11/20/2014
No matter what form of celebration it may take, New Year’s Eve parties are always made even more festive by using colorful decorations and party favors. Custom-printed ones are especially appealing, as the revelers who took part will be able to take them home as souvenirs at the end of the night. Print companies can provide these, as well as such items as invitations, flyers and other printed materials to help spread the word about the event.
For celebrations with a business theme, business card printing orders are also likely to increase, with professionals becoming increasingly aware that recreational opportunities can still offer a chance to network and grow a business.
Posted on 11/12/2014
Choosing the right time to have promotional items printed by a printing company and then sent out is vital. Those looking to plan their summer vacation often like to start to make their plans in the spring, while those looking for a warm weather winter getaway would be more responsive in the fall and early winter.
U.S. businesses face challenges despite growthPosted on 11/06/2014
As is typical of periods of economic growth, there will be spinoff benefits to companies that provide them with services. Printing companies provide an excellent example of this. As manufacturing continues to ramp up, companies in this sector will need the likes of printed packaging, promotional materials, and product catalogs. Print companies can provide these services, as well as any other print needs their customers may have.
Posted on 10/16/2014
The beauty of techniques like brochure and poster printing is that they are widely accessible and given increased authenticity. While digital content is often skim-read, printed notifications tend to be more thoroughly absorbed.
Steve Cooper on 10/09/2014
A printing company can assist with the document scanning process that converts the old paper files to the new digital format, which is often less expensive and more efficient that doing it in house.
Steve Cooper on 10/01/2014
Menus can be included with each order, which will keep the restaurant in the mind of the consumer the next time they need food delivered. Another way that print companies can help to increase sales is to prepare small customized promotional items such bulk-mailed flyers, coupons, and business cards. Those specializing in stationery printing, meanwhile, can assist in the products of presentation folders, letterheads, and fridge magnets.
Posted on 09/25/2014
Manuals can include a lot more than just plain printed text; some might have color inserts and transparencies, as well as colorful and sturdy tabs to help find information more quickly. Some popular types of bindings include a three-ring system that offers easy replacement of pages without reprinting the entire manual again, comb binding to allow the manual to lie flat, and spiral binding, which is the most flexible option and allows the pages to fold back.
Why businesses should send holiday cardsSteve Cooper on 09/19/2014
Once the summer comes to an end, it is inevitably not long before the first murmurings of Christmas and the holidays begin to be heard. For businesses, one of the many festive matters that need to be addressed is the ordering and distribution of holiday cards.
Posted on 09/16/2014
Coupons can be printed in full color or black and white, and on paper, cardboard, or stickers. Businesses should always discuss ideas with print companies so that, together, they can come up with a perfect design.
Posted on 09/05/2014
Often shortened to VDP, variable data printing is a digital process that allows companies to customize their advertising materials and tailor them to the customers who receive them. The idea behind it is to increase open rates and connect with recipients on a more personal level.
VDP allows for certain text, graphics, and images to be customized during a print job without slowing down the production. This is often used for sending letters to customers when a personal reply would be appreciated, or for sending out invoices. It can also be used for direct marketing to consumers, advertising, and the addressing of items such as postcards and brochures.
Posted on 08/29/2014
Many people, when they think of a catalog, might have something like the Sears publication in mind; a picture book that allows people to order items from the comfort of their own home. Catalogs, however, can be so much more than that.
Posted on 08/20/2014
There are many different designs of brochures that fit every kind of use. Some of the most well-known designs incorporate folds such as half, tri, single gate, four panel, Z, accordion, roll, and the die-cut ‘Z fold’. As the name signifies, the half fold is a piece of paper folded in two and used for simple presentations, while the Z variety consists of two folds resulting in six surfaces – often used in direct mailings. The die cut, on the other hand, is partly cut away to reveal what is printed on the other pages, and is typically a favorite at trade shows.
Posted on 08/12/2014
In terms of printing techniques, letterpress is currently the most popular form of creating wedding invitations. The print is usually indented and raised very slightly, and it is typically used for more traditional looking invitations printed on bulkier paper, such as that made with cotton fiber. To print these invitations, a metal plate is carved, set by hand, and pressed into the paper. In most cases, it only uses one or two tones and is usually printed on lightly colored paper. Due to the care and precision involved, the process can take from two weeks to two months.
Minuteman Press International, Inc.
61 Executive Boulevard • Farmingdale, NY 11735
P: 631-249-1370 • F: 631-249-5618 • Corp: 800-877-1370