- Posted on 12/13/2013
The Binding Industries Association (BIA) is currently accepting entries for the 2014 Product of Excellence Awards. These are open to those who work for a variety of industries, including printing companies, binding suppliers, graphic designers, or any company that produces printed copy.
- Posted on 12/04/2013
The entire museum will be done up like Fezziwig's warehouse, with special presentations, carolers, and period music adding to the occasion. Guests will also be able to print their own Victorian holiday cards using antique presses from the 1850s. As a special treat, an actor playing Charles Dickens will be reading from ‘A Christmas Carol’, and characters from the novel will be wandering about.
- Posted on 11/30/2013
The Society was founded in 2005, and the honor is given to those who are recognized leaders in their field and have made a lasting contribution to the continued improvement of the graphics and printing industries. In past years, several people have been inducted posthumously.
- Posted on 11/22/2013
Initially set up specifically to spread festive cheer and gratitude to those serving overseas during Christmas, the program will also focus on troops in America this year, keeping in mind that they still might not be able to spend Christmas at home with their families. Numbers of cards shipped in previous years have topped the 400,000 mark.
- Posted on 11/13/2013
With environmental matters being a heavy focus of the industry, recent green measures have shown the industry to be highly adaptable. Many books are printed on demand, thus avoiding a backlog of unsold books and the waste of materials resulting from it. Print on demand does not cost the consumer any more money and can be sent to the purchaser within days.
- Posted on 11/05/2013
The Print Industries Market Information and Research Organization (PRIMIR) is holding its 2013 Winter Meeting in just over a month’s time in Chicago.
The three-day assembly will report on the findings of recently completed studies on such matters as global markets for the print industry and how packaging is developing in areas like Latin America and South Asia. The results will be presented to those in attendance and then members will have the opportunity to discuss them at length.
- Posted on 10/24/2013
The main theme of the conference is helping businesses to use color effectively. Touching on brand colors, production color control, and following color standards, it has all been put together to help print companies lower their production costs and waste levels. There will be new information from ink manufacturers, seminars on basic aspects of color management, and a hands-on Mac Lab.
- Posted on 10/16/2013
The conference is set to bring management issues to the forefront and allow commercial printing companies share their strategies and solutions to issues that face everyone in the industry. It will consist of a range of speakers, a reception, several luncheons, hands-on sessions, panel discussions, and a supplier showcase.
- Posted on 10/09/2013
The NPES 2013 conference is taking place over two days this November in Orlando, Florida, hosted by the Association for Suppliers of Printing, Publishing and Converting Technologies, originally known as the National Printing Equipment Association. The event is likely to attract both those who work with printing companies and those looking to market towards the industry.
- Posted on 10/04/2013
This standard is just one of many that printing companies have implemented to encourage environmental sustainability. These includes investing in recycled paper from renewable sources, increasing their use of soy or vegetable based inks, recycling any waste paper they produce, and making sure to dispose of any dangerous chemicals in a safe and sustainable way.
- Posted on 09/30/2013
The graphics and printing industry hands out numerous awards every year; all of which are important in that they showcase the true talent and innovation existing in the sector, while also giving others something to work towards.
- Posted on 09/19/2013
‘IDEAlliance Process Control Training: Optimize your Creative and Print Workflow’ will be taking place in Boston, Massachusetts over three days in early October. It is hosted by the International Digital Enterprise Alliance and is a continuation of the IDEAlliance G7 Expert, Professional and Master Program.
The training is aimed at those employed by graphics and printing companies who, at the end of a three-day course, should have a better understanding of how to take their company to the next level of success.
- Posted on 09/11/2013
Those who attend the workshop will design and produce a printed piece from beginning to end using prepress, pressroom, and bindery equipment. They will learn about workflow, desktop publishing and design, and a variety of printing processes, including flexography, offset lithography and digital printing, color reproduction and theory, and digital printing. Information on bindery operations will show how to give printed items the finishing touch.
- Posted on 09/04/2013
The Specialty Printing and Imaging Technology SGIA Expo is taking place in Orlando, Florida for three days in October, with the IFAI Specialty Fabrics Expo and the Advanced Textiles Conference and Trade Show set to run at the same time. All three are bound to be of great interest to those working for printing companies.
- Posted on 08/30/2013
This important meeting showcases the latest printing technology and provides educational opportunities for those who work for graphic design or printing companies. Guests will be able to meet and talk to experts in their field, attend educational seminars, take part in giveaways, work in computer labs, and attend the Premier Print Awards Gala.
- Posted on 08/20/2013
The Publishing Business Conference and Expo, sponsored by Interquest, is taking place in New York City this September for three days. This conference will be of interest to publishers, printers, and suppliers.
- Posted on 08/13/2013
Vermont-based NRG Systems is changing its name to Renewable NRG Systems, Inc as part of a rebrand expected to take place over the next few months. A name change will no doubt mean that the company logos must all be changed wherever they appear. Due to the volume of work and alteration that usually occurs in the event of a rebrand, businesses undergoing one often work with a professional printing company, which can help to replace all of the office stationery including business cards, envelopes, memos, and writing paper.
- Posted on 08/11/2013
The Daytona Beach News-Journal has just undergone a major redesign, and the team behind it says the layout is cleaner, the paper is narrower, and the text is larger and easier to read. The design was chosen after the newspaper consulted with its editors and designers, as well as public focus groups.
- Posted on 07/31/2013
Paper can be recycled numerous times, although six is often the limit before the fibers break down are unable to make a material of a good standard. There are different grades of quality even among types of recycled paper, however, so companies and individuals using them should consider the job at hand and perhaps ask their printing company for advice.
- Posted on 07/26/2013
When hiring a professional printing company, it is important for businesses to remember that the cost of asking an expert to carry out their printing rather than doing it themselves will likely be returned to them through an increase in profits, thanks to the items’ professional look and feel. When hiring a printer, there are some things to remember in order to get the most out of the order.
- Posted on 07/19/2013
One of the most important choices to be made when printing is the decision of what type of ink to use. The crucial thing to remember is that there are two different kinds that have very different outcomes: pigmented ink and dye-based ink. Of course, a professional printing company can advise people tasked with carrying out a printing project on the type that suits it best.
- Posted on 07/11/2013
One of the most important choices that can be made about a printing design is the choice of which fonts to use. We may not always consciously realize it, but fonts are frequently what draw people to look at printed matter. Striking graphics might first catch their eyes, but it's important they will be able to read what it says.
- Posted on 06/27/2013
In order for a catalog to be successful, it must be attractive to potential customer or clients. This can be done by having a cover photograph, or set of images, that are pleasing to the eye and will encourage people to pick it up. The colors used in the catalog should ideally match the colors that appear in the company logo, as this helps increase brand recognition.
- Posted on 06/18/2013
There is no denying that business cards are among the most important tools a business person can possess. They are what allow people to keep in touch with companies and gives the recipient a first impression of a business. It is therefore important that a lot of thought goes into the printing of the. While business owners and entrepreneurs might be tempted to make cards themselves, hiring a professional printing company will provide them with the highest quality of business cards.
- Posted on 06/16/2013
Professionally printed labels stand up to the daily wear and tear much better than those done in-house. They are less prone to being scratched and to the ink being smudged, and they hold up to water damage much more effectively. Taking into account the time it takes for an employee to find the correct labels for the purpose, design what is going on them, print them while putting up with printer problems, and then attach them to whatever they are for, hiring a professional printing company can actually save company money by eliminating the need to take an employee away from their everyday job. Aside from this, it will give them a much higher quality label as well.
- Posted on 06/05/2013
There might come a time when a company that has depended on flyer or postcard printing to advertise itself feels it wants to go one step further. In many cases, the next step is to unveil a brochure. Printing companies can often provide brochures for little more than the cost of flyers.
- Posted on 05/29/2013
Since it is what defines a business and what makes it appealing to those who transact with it, the importance of branding cannot be overlooked. A poorly designed brand can be the difference between a company succeeding and failing, so it is worth remembering that a local graphic arts or printing company can help a business design and create a brand.
- Posted on 05/22/2013
There are many occasions on which a business may need items to be printed by a commercial printing company. In-house printing is not suitable in all instances and sometimes a company needs a high quality product. This could be for such means as annual reports, important advertising campaigns, business cards, and office stationery.
- Posted on 05/15/2013
The change of the seasons often means that many people find that their interests also change, making it important for such variations to be reflected in marketing. Printing companies are aware of this, and can suggest ideas for products such as flyers and postcards that will match any time of year.
- Posted on 05/06/2013
Now that the warmer weather has arrived in most of the United States and more people are venturing out of their houses, outdoor advertising has become more important than ever.
Some people might instantly picture billboards when they think of outdoor advertising, but they are just a part of it. Outdoor advertising obtained from printing companies can also include posters, banners, and signs. Regardless of the advertising format, however, there are several rules that should be followed to ensure that a company’s efforts will be noticed and lead to success.
- Posted on 04/23/2013
No matter what type of item a business contracts to be produced by its local printing company, graphic design is always an integral part. After all, graphics are usually what attract the eye first, regardless of whether it is a poster, flyer, booklet, or even a business card. Graphics help to make a company brand well-known in the community.
- Posted on 04/16/2013
Business cards usually represent the first impression entrepreneurs make on future customers or business partners. However, many business people are now using postcards in a dual function as business cards – particularly among those whose business is within artistic fields, such as art and literature.
- Posted on 04/10/2013
It's no secret that a happy workplace is a productive one too, and companies known to acknowledge and reward those staff members who go the extra mile for their employers tend to be the ones who hold on to reliable workers and achieve great business results. One excellent way to recognize the efforts of an employee is to present them with a professionally printed plaque or certificate.
- Posted on 04/03/2013
Printing companies have become among the most environmentally friendly industries in North America. Most of them use wholly recycled paper, recycle their own waste paper, safely dispose of any harmful waste products that they produce, and use inks made from renewable sources like soy and corn. Most print industry associations have set up guidelines and rules for their members to follow, resulting in a widespread dedication to being more ‘green’. As well as the satisfaction they gain themselves from their efforts, companies with a green ethos tend to be favored by customers.
- Posted on 03/26/2013
When creating flyers and other marketing materials, every aspect counts when a designer is trying to get the attention of the general public. Illustrations, text, color of paper, and quality of paper are all important and must be used properly to get the message across.
A local printing company will, of course, work with people who are looking to create printed advertising materials to make sure they choose the correct methods. One of the most important aspects is the choice of font used.
- Posted on 03/19/2013
Business cards should be printed on good quality card stock, should not bend easily, and should feel good in the hand. They also need not be rectangular; in fact, a unique shape will allow the card to stand out from the others. Also, adding a QR code to make it easier for those with mobile phones to scan it is strongly advised, as is adding links to any social networking sites. With business cards, the only limit is the imagination.
- Posted on 03/13/2013
Nobody enjoys receiving bills, but including such stuffers with mailings might soften the blow a little for the recipient, and is very cost-effective for the sender. They can be designed and printed by a local printing company and, since many of the stuffers are smaller than average size (often no bigger than a number 9 envelope), they cost less to produce than a full-sized copy. They can therefore maximize on color and info for less of an investment.
- Posted on 03/06/2013
A variety of promotional products can be designed and printed by professional printing companies. They can be as simple as pens and pencils with a company name printed on them - often handed out at trade shows or sent to those who request them. Small items like these are often inadvertently taken by people, leading to them being seen by their friends and family.
- Posted on 02/25/2013
Posters have been used for marketing purposes since the first printing press was invented. Originally, they consisted solely of text and were used to inform the public of news, upcoming events, elections, and announcements in the days before newspapers were published. These days, many printing companies concentrate exclusively on poster printing.
- Posted on 02/18/2013
Most printing companies in operation today already have environmental policies in place. For example, Australian print companies have seen a 97% drop in their carbon footprint since 1990. Many printing associations have environmental standards that they encourage all of their members to follow. These can be achieved by sourcing paper from companies that use post-consumer and agricultural waste recycled materials to create their product. It can also be helped along by buying paper from companies who refuse to create their paper by using old-growth forest trees.
- Posted on 02/13/2013
During the week, people might not have as much time to read what they receive in the mail, so it is crucial that any flyers or other materials catch the eye right away. A professional printing company can advise on what designs seem to be the most appealing, the quality of paper people might be drawn to, and the right graphics to use. Companies will no doubt still be looking for such services as flyer printing, brochure printing, and catalog printing for marketing campaigns over the course of the working week.
- Posted on 02/05/2013
When a company rebrands, the name is not usually the only thing that changes. Often, the logo of the company is the most important change that happens. Companies become known for their brand and many recognize the company just by looking at the logo. Therefore, one of the most important things a rebranding company can do is work closely with a professional print company to help them portray a fresh and competent image.
- Posted on 01/23/2013
The term ‘printmaking’ may immediately conjure up thoughts of art and design but, while the majority of prints are artistic, they also include advertising posters and flyers – which may or may not incorporate artistic elements. Poster and flyer printing services employ many of the different techniques used by printmakers. There are a wide variety of these and many of them are still used by printing companies today.
- Posted on 01/16/2013
Digital means, such as email and social networking sites, are heavily used in today’s marketing world, but traditional direct mail is still the most efficient form of advertising. A Direct Market Association study named the ‘2012 Response Rate Report’ has found that the response rate is much higher from direct mail than it is from email.
- Posted on 01/13/2013
Services such as flyer printing and catalog printing are very much in need in business as we enter 2013, and flyers sent out through direct mail are still the most effective form of marketing. As the fast-moving world of online marketing and social media continues to gather pace, however, it is important that any online accounts or social profiles should be listed on flyers under contact information.
- Posted on 01/01/2013
Despite the emergence of social media and the heavy modern day focus on online marketing, it should be remembered that flyers remain one of the most effective marketing tools due to their flexibility of distribution. They can be delivered door-to-door, distributed publicly at events or in the streets, or left in buildings where interested people are likely to pick one up and take it home. By making sure that the flyers list the social media profiles of the company along with all the other contact information provided, business owners can get the most out of both their printed and online marketing efforts.
- Posted on 12/26/2012
As 2013 approaches, it is becoming more and more common to hear of people printing from their iPhones, clouds, and directly from their browsers. For example, there are several ways in which to print from an iPhone, such as air print, Wi-Fi direct, and even through email. These methods are useful for everyday documents that need to be printed for personal us, particularly for those on the move. However, for quality printed products, especially in business, the best advice is to hire a printing company.
- Posted on 12/14/2012
Printing has become a lot more accessible to the general public in recent years, with printing even possible directly from some modern smartphones. While home printing may be adequate for personal use, it is a different ball game for people using printing services to market their business. Businesses will always be in need of quality printing products, as well as the expertise and advice that they can expect with doing business with a professional print company.
- Posted on 12/11/2012
In terms of marketing, print media is still the most effective form of advertising, which explains why printing companies remain in heavy demand. Flyers, for example, are most often mailed directly to homes and looked at by at least one person in each household. However, it is also important that those who design the flyers link them to their online sites. Along with address and telephone number, a flyer should also contain a website address and social media links for those who prefer to do business online.
- Posted on 12/04/2012
The holiday season is here again and businesspeople are already sending out greeting cards to their customers and suppliers. While sending a card is a small gesture to make, it is something that is always appreciated by those who receive one. It might be seen as a ‘thank you’ for custom or as a gentle reminder to not forget the business the next time something is needed. No matter the reason, it makes good business sense to send out greeting cards.
Minuteman Press International, Inc.
61 Executive Boulevard • Farmingdale, NY 11735
P: 631-249-1370 • F: 631-249-5618 • Corp: 800-877-1370