Crafting holiday cards that show customers a business cares (2017/09/28)

Many companies have begun planning their winter sales campaign, which can include sending out holiday cards to customers, suppliers and business contacts to thank them for their support and patronage. A printing company will be able to offer a wide assortment, ranging from simple and classic to ultra-luxurious, and here are a few ideas to craft cards that are sure to be appreciated:

It is wise to order the cards as early as possible. This way, there will be plenty of time for them to be designed, produced, addressed and sent out without feeling rushed. They should be mailed by no later than mid-November to ensure they arrive in time, and addressing them by hand adds a personal touch.

An important point to keep in mind when selecting a card is that, as it will represent the sender, the cheapest option isn’t always the best. Even if the budget is really tight, a stationery printer will be able to suggest design choices such as embossing that look luxurious, but come with a price tag that can be surprisingly reasonable.

Another point to keep in mind is that the card message and graphics should generally be kept secular. ‘Happy Holidays’ is a generic greeting that is suitable for this situation.

Once the cards have been prepared, it’s time to start signing them. This should be done by hand, as it lends a personal touch. If time allows, a personalized message is a welcome extra that shows the sender cares.

Holiday cards can help to show appreciation and build goodwill between a company and its patrons, and a local print company will be happy to help.