Designing banners for trade show success (2017/04/13)

Trade shows allow businesses to reach a large number of potential customers over a relatively short period of time. An important part of any display set up during this type of function is having visual materials, such as those made by a banner printing company, to catch the attention of passersby.

When it comes to the overall design of the banner, a print company will be able to offer helpful advice. It’s wise to put the business’s logo and contact details right at the top, as this will aid in brand identification. The main message of the item should be located at eye level, and be printed in a font that’s easy to read.

Given that we read left to right, place the most important information accordingly. Keep the message simple, as additional details can be provided in the materials supplied by the brochure printer or a member of a company’s staff. If images are used, they should be of a high quality. Use one that’s saved in CMYK format and at least 300 dpi, and be sure to format it properly.

Using color can attract attention and ensure that a banner gets noticed, but make sure they blend well with the business’s brand colors, and then review the draft design to check that any text on the banner is still easy to read.

A printing company can provide a wide assortment of banner styles, as well as advice on everything from banner design, to how to deploy them. This can ensure that they will be effective marketing materials, and make the trade show a success.