How to incorporate Earth Day into your promotional campaigns (2017/02/21)

With Earth Day coming up on April 22nd, it presents a marketing opportunity for businesses and organizations that help others to “go green”. Today, printing companies are very much at the apex of environmentally friendly movements.

Many promotional products that lend themselves to a green-themed promotional campaign, and many of them can be printed with an enterprise’s name and contact information. These include everything from refillable water bottles to letterheads made from paper stocks that contain a high percentage of recycled materials. These can be provided by stationery printers.

Another idea that businesses can use is to make us of ad specialties that are intended to be reused and not simply thrown away once they have been read. From fridge magnets to promotional pens, a company that supplies printing services will have a wide range of ideas to choose from, which makes it possible to find one that’s an ideal fit for the occasion.

Many communities host Earth Day-themed events, and these will often offer sponsorship opportunities. This provides an easy way for a business to promote itself while doing a good turn for the environment. Some areas will hold environmental expos, and enterprises that will be taking part can use banner printing services to supply them with reusable decorations and other display items, which fits in well with the overall theme of reducing, reusing, and recycling.

Earth Day is a time when the pubic shows some love to the world they live in, and print companies can help both businesses and service groups find ways to include this in their marketing campaigns.