Postcards - not just for tourists anymore (2017/12/18)

Digital communication has become far more prevalent than ever, but this doesn’t mean that traditional printed advertising can’t still make a big impact on a company’s bottom line. Postcards can prove to be effective marketing tools, and a print company will have lots of suggestions for how they can be incorporated into almost any advertising campaign.

When choosing a design, follow the KISS (keep it simple, stupid!) maxim. A cluttered appearance can detract from what the postcard is meant to convey. Keeping the look streamlined with a straightforward message can grab and keep the reader’s attention.

When choosing what will be printed on the cards, it can be useful to consider how to make the most of the available space. As the saying goes “brevity is the soul of wit”, so keep the message to the point. There won’t be room to make a sales pitch, so go straight to what sort of benefits the offer can provide. It should then direct the reader to a website, phone number or address where they can get more information. A printing services provider will be able to help design the layout so that it will make the maximum impact.

One more factor to keep in mind before sending out promotional postcards is the day of the week. Consider mailing them so that they will arrive on a Tuesday or Wednesday, as these days tend to have less mail, which increases the likelihood of a card being noticed and read.

Postcards are a marketing item that can be a great choice for many business, no matter what size they are. A local printing company can be called upon to assist in this type of promotional campaign.