Spring into a new season of promotional ideas (2017/03/07)

After a long winter, spring is finally on the way, and that means it’s time for small businesses across the country to craft their springtime marketing plans, and print companies can be called upon to help.

As the days become warmer, more people enjoy being out and doing some window shopping. This can make storefront displays effective marketing tools. Banner printing can be used to create colorful signage that lets potential customers know that the stock of spring-themed merchandise is in, and they are welcome to come inside and see it for themselves. Techniques like lamination help signs fend off the sometimes unpredictable weather.

The season also lends itself to an assortment of holiday-themed promotions, such as St. Patrick’s Day, Easter, Mother’s Day and more. A marketing idea, such as “win a filled Easter basket” or “we’ll give a free gift to each mother who comes in for brunch” can be very effective marketing tools, and a printing services company will be able to provide an assortment of branded merchandise that can be used for this. These not only serve as a way of thanking customers for their patronage, but can also help to build the brand in the community.

Another sign of spring that can be a good basis for a promotion is that players take to the sports field, and in some sports, such as hockey, its playoff time. A store can offer its customers a special discount if a designated team wins.

With the new season comes a whole new set of marketing ideas, and a printing company can help to make them happen.