Tips for choosing trade show swag (2017/06/22)

Trade shows provide an easy way for a business to reach lots of potential customers at the same time. Conversely, the other enterprises that are taking part in the event will also be doing their best to catch the eye of passersby. A print company will be able to provide a wide range of promotional products, ranging from traditional favorites to others that are completely outside the box.

When selecting which items to give away as swag during a large event, it’s important to keep in mind that the goal of the item in question is to both attract potential customers to a display, and also to provide contact details. If a company has a logo, it should also be included, as this can help to build the brand.

There is a huge assortment of products to choose from, but it’s wise to consider brand alignment and whether or not the item is a good fit for the company. If the tradeshow display will be part of a marketing campaign, the giveaways should fit in well with that theme.

It’s also important to consider the tone of the piece. While those that are fun can really grab people’s attention, the more practical ones often have more promotional power, as every time one is used, it will bring to mind the company that handed it out. Care should also be given to make sure they are distributed to potential leads and not just handed out to everyone.

Participating in trade shows and expos can be a big boost for a business, and a local printing services provider can be called upon to help ensure its swag is top notch.