As electronic correspondence has become more prevalent, traditional printed mail has kept the pace, and branded envelopes and letterheads can be highly effective promotional products. Printing companies will be able to have a wide selection of styles and sizes to choose from.
One advantage to using custom-designed stationery is that it will promote a business each time it sends out a letter or other correspondence. This can help to make the most from an enterprise’s marketing budget, which will likely be appreciated by small and large businesses alike. When planning out the design of the item, a printing services provider will want to include the sender’s name and logo, as well as its contact details and any other important information. This way, they will help to build an association between the brand and the company in the reader’s mind, which helps to build its brand identity and recognition.
The branding used on stationery should be consistent with what a business uses on its other promotional materials, and it should also capture the concept of what it has to offer its customers. It will give written correspondence a professional look and feel, which can make a positive first impression and lets the recipient know it should be taken seriously.
A professional printing company will be able to offer helpful advice about using customized office stationery, and its graphic design team will be able to craft designs for them right from scratch. The final products will look and feel professional, and since they can also serve as marketing materials, they are an easy way to make a company’s promotional budget stretch as far as it possibly can.