There is a well-known saying about a picture being worth 1,000 words, and this is certainly true when it comes to infographics.
Infographics provide a visual representation of data and other information, and as the human brain tends to see trends and patterns in visual content, they can be useful additions to brochures, posters, and other items produced for a business or organization by a printing company.
One of the reasons why a graph, chart, or other illustration can be so effective is that it can quickly illustrate a concept or idea. If it is well designed, it can continue to hold the attention of the viewer, and even make them want to show it to others. This then begs the question of what makes a good infographic.
An infographic should present its information clearly. Any details not needed to understand the data should be omitted, as this will make it much easier for the viewer to understand the point the piece is making. An experienced printing services provider can offer advice about this, and will know what works and what doesn't.
When designing an infographic, it's wise to consult the print company first. Its staff can aid in selecting a font size as well as resolution. The higher the resolution, the more crisp and clear a graphic will be, and the level selected will depend on factors such as how and when it will be used.
Including some well-chosen infographics can really add to the overall effectiveness of a printed piece. Print companies will be able to add them to many of the promotional products and other materials they produce, and can even aid in their design.