When creating printed materials, companies have the option of adding a coat of gloss to their papers. While glossy coatings can certainly improve the look and feel of materials, marketers must first understand if their particular situation would benefit from using a glossy finish.
There are three main types of gloss that businesses can use on their papers: high gloss, semi-gloss, and matte. Companies that desire the shiniest finish for their products can invest in high gloss, which offers the crispest resolution and displays vibrant colors well. Coated matte papers are easier to view in bright lights but lack the same visual quality of a high gloss coating.
Before deciding on a glossy finish, businesses should be aware of the positive and negative aspects of using gloss. The main benefit that glossy coatings offer companies is the boost to overall image quality. Printed materials with gloss have increased contrast between light and dark images, while also displaying a wider range of colors.
Coated papers can often be challenging to handle, as fingerprints easily show up on the reflective surface. Glossy papers can also cause glare when viewed in direct lighting, which may make cause some readers to struggle when trying to read the ad so consider where the paper is likely to be read and the demographic of the audience.
Businesses interested in using printing services to print photographs of products could greatly benefit from adding a glossy finish to their order. Gloss can also give advertisements a professional look, which can influence consumer interpretations of the brand.
Glossy coatings are often worth adding to promotions that focus on showcasing product images, such as postcards that inform customers on new goods offered by the company.