Past businesses used to prioritize selling their products to target consumers in the United States before the growth of new competition, rather than caring for the specific needs of their customers.
However, companies began to recognize the importance of the customer as industries continued to grow. What started as businesses trying to find the right consumer to match their product turned into companies trying to find the right product to match their target consumers.
There was a push for companies to understand their intended clients while creating an incentive for these customers to return. Tactics like creating reward programs that incentivized return visits to the company began to rise in popularity and became prominent external factors that influenced how customers choose which businesses to use.
Customer service also became an essential aspect of operating a business as a way of standing out from other competitors. Companies using strategies such as business card printing could create bonds with consumers and encourage loyalty by humanizing the industry. Businesses were not just selling their products to clients anymore, but their employees and brand as well.
Today companies have used these marketing tactics as ways of improving their internal operations. Corporate culture and positive employer relationships have become methods that businesses can use to increase their productivity while encouraging employees to stay with the company.
As marketing continues to evolve, it becomes clear that running a successful business involves creating and maintaining relationships with other people. Building relationships can increase customer loyalty while providing a deeper understanding of consumer needs.