Improving advertisements using the ‘rule of thirds’ (2019/10/14)

Information is often conveyed in sets of threes due to being an easily recognizable pattern that consumers find aesthetically pleasing, memorable, and comfortable to read. This principle is known as the rule of three, which provides marketers with an effective tool to capture attention in written ads.

However, there is a similar principle that applies to the visual design behind images known as the ‘rule of thirds’. Knowing how to apply the rule of thirds can allow companies to create visual displays that consumers will find interesting and beautiful, resulting in more effective advertising.

The rule of thirds states that a canvas can be divided into three equal horizontal and vertical sections that act as a guide to placing designs. The overlapping lines on the grid reveal the parts of the canvas that will receive the most attention from the viewer.

The grid can help designers map out where they want the pictures of an advertisement to be located, using the guide to ensure they maintain a tasteful balance in the display. While the visuals are not required to be symmetrical, designers must prevent their ads from becoming imbalanced.

Companies advertising new promotions can use the rule of thirds to pinpoint the proper location to place text on their ads, ensuring that customers get exposed to the information naturally.

Businesses that use printing services to make promotional materials can use the rule of thirds to create designs that people will pay attention to, whether the ads be flyers, posters, or banners.