What are the design pitfalls when creating business cards? (2020/07/17)

A professionally designed business card is essential to making long-lasting positive impressions on new contacts. However, a poorly designed card may result in the loss of a potential client and a lack of familiarity with the brand. Companies can prevent negative interactions by avoiding these three common design pitfalls.

An unoriginal design

A business card that lacks originality is likely not to be remembered by the recipient. To ensure consumers do not forget the card, organizations should use print companies to alter their cards with visually interesting customizations. For example, a custom die cut will help businesses turn their cards into unique, non-rectangular shapes that stick out from the norm. Raising the print also deviates from the typical card, drawing eyes to the card’s information.

Failing to represent the brand

Business cards without clear brand representation will only prevent companies from properly introducing consumers to the brand. Create recognition by including prominent brand-related visuals on the card, such as the corporate logo. Business cards can be colored by printing companies to expose contacts to themes utilized by the organization. Ensure clients understand the purpose and drive of the company by adding the mission statement onto the card.

Offering no additional functionality

Increase the value of the business card by incorporating design elements that give the card additional uses for consumers. Encourage repeat interactions with the company by having business cards double as stampable loyalty cards. Including an image of a calendar on the back of the card can help clients keep track of important dates.