While the content of an advertisement plays a significant role in its effectiveness, the location of where an ad is placed is equally important. There are three vital factors companies should think about when deciding on where to place their promotional pieces:
Make sure the location is legal
Businesses must research local, state, and federal laws to ensure their marketing practices are legal before setting up their displays. For example, some locations may have rules that prevent organizations from putting posters on utility poles. Asking for permission to hang up ads will help marketers clearly define which local venues are acceptable to utilize.
Consider the target demographic
Knowing the target demographic for what is being advertised can help businesses decide on suitable locations for their posters. Stores should focus their promotional efforts on senior centers or shops near retirement communities if their products are intended for elderly people. Companies interested in appealing to parents can set up posters at schools and day-care centers.
Find areas with high traffic
Locations with a high number of visitors can help organizations expose several potential consumers to their ad. Hanging advertisements in areas people regularly pass will give them multiple interactions with the display. Businesses may use printing services to increase font sizes or add eye-catching visuals to help grab the attention of passing pedestrians.
Marketers can work with print companies to design impactful ads, but the content of the piece is wasted if the advertisement is placed in the wrong location. Using the above three factors as guidelines will help organizations select the perfect place for their displays.