Postcards offer companies an easy way to communicate their promotions, events, and operational changes to clients without needing to see the customer in person. Any business can include the following three details to improve the effectiveness of their postcards.
1. Give recipients a call-to-action
Organizations should aim to create postcards that encourage further interactions between the brand and the recipient. The cards can ask customers to engage with the brand online by visiting the store’s website or social media pages. Clients who have recently ordered from the company may be invited to complete a survey about their experience.
2. Offer an incentive on the card
Incorporating motivators on postcards can increase the number of customers who follow the calls-to-action. Businesses may use printing services to add limited-time coupons into the postcard’s design. Companies can also ask shoppers to bring in the postcards during their next visit to exchange them for promotional products like drinkware or apparel.
3. Feature the brand’s identity throughout the postcard
Every card sent to consumers may help shops raise their brand recognition when customized to showcase store-related imagery. Printing companies can design postcards that draw attention to the organization’s logo, font style, and colors. Businesses may even emboss their slogans to make the phrases more memorable to card recipients.
Stores must understand how to create impactful printed materials to ensure that the ads sent to clients encourage more interactions and higher familiarity with the brand. All organizations can utilize these tips to design great postcards for their future marketing campaigns.