Promotional products are great for connecting with consumers, though they must be appropriately used for businesses to get the most out of their branded items. Choosing the wrong branded gifts may result in the items being thrown away or forgotten by your audience. Here are three mistakes companies can easily avoid when working with promotional products.

Your items aren’t appropriate for the event

One way to ensure your promotional products aren’t immediately discarded or ignored by consumers is to bring branded materials that fit the context of your event. For example, you shouldn’t give away winter clothing at a summer festival. It’s better to think about what the event’s attendees will want and address their needs, like bringing water bottles to a sports fest.

Your items don’t cater to your audience’s interests

The demographic of an event should also be considered when you order promotional products. If families are the target audience of a festival, it’s better to bring items that children will enjoy. Those who attend professional conferences with lectures will be more interested in goods like branded notebooks or pens.

Your items aren’t easy to distribute

Convenience plays a significant role in the effectiveness of your promotional materials. People are less likely to want your items if they are too heavy or awkward to hold. Instead of branded booklets or pencils, work with print companies to make swag bags that consumers can easily carry around a convention.

Items made with printing services can be excellent promotional products for customers when used correctly. Any business can rely on the above tips to ensure consumers appreciate their handouts.