Industry events like trade shows and conferences give business owners a perfect opportunity to showcase their brand and make strong connections with consumers in their target demographic. However, it can be hard for vendors to draw in attendees if they don’t have an incentive. Here are three ways you can attract more people to your booth.
Use branded edible items
Businesses can work with print companies to design edible items that display their logos. You can offer individually wrapped candies and chocolate bars to those who stop by your stall. The items help organizations create memorable brand interactions with potential clients. The packaging used on the edible goods may also be customized to match your brand identifiers.
Give away swag bags
Encourage consumers to become part of your mailing list in exchange for bags of free goodies from your brand. The swag bags may include objects like pens, magnets, and business cards. Vendors can also hire printing companies to create water bottles featuring their logo designs. Each of the items you make can feature your store’s contact information and website.
Offer exclusive deals to visitors
Another way to draw in consumers is to offer limited-time discounts on your goods and services. Companies may sell special bundles at trade shows that introduce new clients to their range of products. Businesses can also give away coupons to eventgoers for them to redeem at a later time.
The interactions your brand has with customers at industry events can lead to lasting relationships. Any vendor can improve how they engage with people during events with these three tips.