High-achieving hotels have purpose for print

Every year, the U.S. News and World Reports magazine uses a variety of criteria to prepare a list of the best hotels from all across the country, and this year’s selections were announced late last month – no doubt to the interest of print companies that supply leading hotels with promotional material

The decision was based upon several different factors, including guest reviews, reports from travel editors, industry award lists, and the recommendations made to travel websites by experts in the field. With 1,700 luxury hotels reviewed, the magazine whittled the number down to 10 of the best, and the Rancho Valencia Resort & Spa in California topped the list this year.

Earning a high spot on the list can result in more people choosing a particular hotel when they make their travel plans. A printing company can prepare packages of promotional materials, such as full color brochures that let potential guests know that the hotel has been honored. The designation as a top 10 hotel can also be included on digital business cards and other promotional tools.

A stationery printing company can be counted on to help add all the little extra touches that make a particular establishment stand out above the rest. For example, it can print high quality hotel guest stationery on bond paper. It’s a small thing, but an example of how minor touches can mean a lot when it comes to providing the kind of customer satisfaction that earns a hotel a high rank on prestigious lists.