How a professional printing firm can use color to drive sales

Direct mail advertising continues to be a very effective promotional tool in the United States, and postcard printing firms can offer some very helpful advice when it comes to creating products that will get results.

One area in which they are particularly skilled is the use of color to catch attention and turn passersby into buyers of a company’s product or service.

Different colors can evoke a range of emotions and responses, and part of this is due to what they are associated with. For example, a firm that wants to portray an image of being environmentally friendly will be well advised to use green and brown in their postcard and promotional designs.

Red, on the other hand, is exciting and can evoke a sense of urgency, such as in the words “buy now”. Gold, black, and white are viewed by many as being “classic” colors, while yellow is calming and associated with warmth and fun, and blue can indicate a sense of calmness and relaxation. This would be a feeling that a spa or massage therapist might wish to provoke, which would make these hues an ideal choice for them.

A print company can work with their client to determine which colors will perform best for them and their postcards, or other advertising materials. They can even give suggestions about how they can be included in the logo design. This makes it possible to tie all of this together into an overall brand image that will best suit a particular company and the customers they wish to attract. The end results will often be a rise in sales and an increase in the number of new customers.