How can the print industry help a giving society?
A recent study has shown that, when it comes to helping those in need, those in the USA are among the most generous in the world.
The 2014 World Giving Index, which is compiled with data from 135 nations by the Charities Aid Foundation, puts the U.S. in joint first place along with Myanmar. The index measures the percentage of those who help strangers, donate each month, and give up their time as a volunteer.
The U.S. was the only country that took first place in all the categories and, at 64%, it’s an increase since the last time the index was created. This is good news for the non-profit groups who depend upon the public’s generosity to meet their fundraising goals, and print companies have a big part to play as well.
Part of what can make a charity event a success is using effective promotional materials. These can be provided by a print company at a price that will not take too big a bite out of its fundraising budget.
There are many others ways that printing companies can lend a hand, such as producing event decorations like banners and signage, as well as announcements, invitations, pledge sheets, and even T-shirts and race bibs for events like fun runs or walkathons.
The results of the survey certainly reflect well on the country and, through the help of many different players, including printing firms, its residents can continue to help those in need.