When companies decide to change their brand, it is usually for many reasons. Often, owners feel that by making a change, their company will get a shot of new energy and its products will receive a boost. There are occasions when a company may feel that its logo and taglines have become outdated and that it needs to freshen up its image. If the company has introduced new products and services in recent times, this may be all the more reason to consider a brand change.
When a company decides to change its brand, it needs to work closely with its printing company to ensure professional results and consistency. Everything that has the company brand on it must be changed. This will involve new business card printing, new stationery printing, and new company signage. Many other company items will have to be changed, such as envelopes, purchase orders, memos, and uniforms if necessary. In addition, any company vehicles will have to be repainted with the new logo. It is a major undertaking and should not be decided upon lightly.
Every company is likely to consider a brand change at one time or another, as it is important that a company is seen as vital and up to date with current changes. A change in brand can increase a company's reputation and can even bring it new business, as the publicity generated by the change will draw attention to the company and could well make more people willing to listen to what it has to offer.