The importance of font choice in any printing job

One of the most important choices that can be made about a printing design is the choice of which fonts to use. We may not always consciously realize it, but fonts are frequently what draw people to look at printed matter. Striking graphics might first catch their eyes, but it's important they will be able to read what it says.

With that in mind, there are many choices that a business and its printing company must make about font choices. The style of writing chosen often depends on the material or the print technique. For example, it is recommended to avoid using serif if printing on foil or embossing the paper, and that text should have more than a 1.5 point thickness. A serif font (one with small ‘kicks’ on the ends of letters) is recommended for regular printing as it is seen as more readable; sans-serif (without ‘kicks’) should be saved for headlines.

The ideal size of fonts for printing is 18 point, as it is seen as the most easy to read. Colored text is not recommended for the main body of the text, because a little goes a long way and it is often more difficult to read.

Some other tips to remember are to always get proofs before going ahead with the final printing, and it is strongly advisable check how easy it is to scan and if all the details required show up on the print job. Of course, a printing company can always advise on which fonts are best for which purpose.