Why a quality letterhead is important

When a business decides to design a letterhead or to change the one that they have, there is a lot of thought that must go into it. A letterhead is as important as a brand, in that it represents a company and can impart a first impression to its potential customers. Therefore, a letterhead must look professional, otherwise people might assume the business is less competent and not one they want to have any dealings with. Working with a professional graphic designer and a printing company will ensure that a company gets the letterhead that they deserve.

Once the letterhead is researched and chosen, all of the stationery that the company uses must be changed to feature it. That includes changing all the stationery that the company uses for correspondence, including the envelopes, any purchase orders and invoices, compliment slips, memo pads and note pads and also updating all of the business cards that are printed for company executives and sales people.
It is important that all company stationery matches, as this will do much to reinforce not only the corporate image, but also what your business stands for. When everything published or sent out to clients and customers matches it give a favorable impression to those who plan to do business with them; the more professional a company looks the more business it will attract.

A letterhead can also be the same as the company logo. This would necessitate even more changes such as changing the lettering on all company vehicles, the signage in front of company buildings and updating the look of the company website.