Stationery printing is a process that creates a beautiful product and, while digital and online communication grow, traditional stationery remains as important a means of communication as ever, fulfilling a variety of needs not supported by email or online media.
The original meaning of the word ‘stationery’ referred to everything sold by a ‘stationer’, including paper, pens, pencils, and so on. Today, the word has been narrowed to mean paper used for correspondence, which can be designed to suit the needs of any company or individual. In fact, stationery is often given as a gift.
Today, stationery is still an excellent means of communication for several reasons. First, it is a formal way to discuss matters, and some topics require this traditional approach. Letters to and from attorneys, legal documents themselves, contracts, and similar information are important enough to warrant using traditional stationery.
In addition, there are items like wedding invitations, funeral notices, and party favors that people want to keep. Having a paper invitation to save as a souvenir of a special occasion is more meaningful than saving an email and adds a personal touch.
In the case of a company letterhead, information is presented in a useful format that is convenient for the recipient to use. The company’s name, address, officers, board members, and locations may all be on their stationery, creating a ‘directory’ that puts all the pertinent data at the recipient’s fingertips.
Finally, and perhaps most importantly, there is something satisfying about holding a piece of heavyweight, engraved stationery that no email can match.